Project 2: Creative Brief
I had quite a few ideas for the academy leader/10-second-countdown. But this is the one I think I really want to go with and try:
10 Second Strawberry-Kiwi & Banana Smoothie
Overview
A 10-second academy leader describing the process of making a strawberry, kiwi and banana smoothie.
Audience
The video is aimed for all audiences who wish to learn how to make the smoothie. To make this as understandable as possible, a lot of consideration will have to go into how each recipe step is presented.
Key Message
To learn how to make a delicious strawberry, kiwi and banana smoothie in just a few steps! 
Content Planning
Content will include filmed snippets of the steps to make the smoothie. This includes introduction of the raw ingredients, handling of the ingredients and final presentation at the end.
Bibliography (subject to change)
Smoothieweb, Strawberry, Kiwi & Banana Smoothie
http://www.smoothieweb.com/strawberry-kiwi-banana-smoothie/
Visual/Conceptual References (subject to change)
Sample of what the final product might look like
- From flickr
Some other ideas I had (just for the sake of brainstorming included):
-crossword filler countdown
-cards/poker/gambling
-beer bottles/drinking and driving etc. (got the idea after thinking about the MADD commercial -I think-)
-10-second late night meal (similar to the one above, but not as specific to any food/recipe)
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